SERP Rank or search engine results page rank is determined by many factors. One of the factors is “Links” as in “how many other websites are linking to yours?”. The more websites point their way to yours, the higher your websites SERP ranking. That is why affordable SEO effort always includes “Link Building” as one of their important agenda
Now there are two types of Linking. The first is Site linking, this is where the link is pointed to the target “home” page. The second is Deep Linking, usually pointing to a specific page within your page.
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